ABOUT PROJECT

C+K partnered with Biden for President shortly after President Biden announced his re-election campaign, committing to support the campaign from its inception through the strategic shifts from fundraising efforts to persuasive outreach, and into the crucial final phases of Get Out The Vote (GOTV) work. In my capacity as the paid media design lead, I had the privilege of playing a pivotal role in securing over 100,000 sustaining donors by the campaign's fifth month. Furthermore, C+K extended its expertise to assist the DNC, contributing to the production of creative for Times Square billboards, social media and display ads, and digital out of home videos for several key messaging moments.

Following the campaign pivot to Vice President Harris’s historic candidacy, I continued to lead C+K’s paid media design work across a fast-moving, high-impact 107-day sprint. This included developing social video content tailored for Meta, Snap, and YouTube Shorts; adapting core campaign messages into debate response ads, validator videos, and newsboost placements; and designing rally promotion materials that drove over 140,000 event signups across 37 events. I also contributed to rapid-turn creative for hyperlocal paid placements that supported the campaign’s presence in battleground states. Our design team collaborated closely with strategists to craft over 4,500 unique creative variations, delivering over 4.4 billion impressions.